Tuesday, August 18, 2009

Danica Delivers the Goods in the Marketplace


This space competes for readers just as IndyCar (allegedly) competes for consumers. Page views here increase 5x when "Danica" is in the title. Readers searching for "Danica Patrick" are infinitely greater than those searching for all other drivers combined; none has delivered a single hit to this site.

The Republic can only imagine what might happen if IndyCar could attract drivers like Tony Stewart and Kasey Kahne to join Danica. We might be as successful as Jayski.

But IRL management doesn't try to influence driver selection. This is not only a huge mistake, but also a failure to manage its product. Teams wouldn't like it, but so what? As suppliers to the IndyCar Series, their job is to provide a product that IndyCar can sell. Right now they are failing miserably by any objective measure. This is, after all, a spectator sport. Right?

If Danica escapes to NASCAR - and she will if she's economically rational - then IndyCar might finally hit rock bottom. Then, perhaps, the cars that race at Indy can be managed by someone with enough guts to identify an audience and serve it.

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