IRL IndyCar Management Situational Reversal

Successful firms use the following hierarchy to guide their activities.

• Vision - what we want to be
• Mission - what we must do to get there
• Strategy - how we do what we must do to get there
• Tactics (product development, sales, operations) - doing what we do

The Indy Racing League appears to use something more akin to the hierarchy below.

• Product - what we have
• Tactics - selling and operating what we have
• Dreams - the best we can hope for given what we have