IndyCar Maxim #2

Roggespierre's Maxim #2
Courtesy of Michael Porter, Harvard Business School

"The essence of strategy is choosing what not to do."

• Oval racing, road racing, street racing...
• National, international, intercontinental...
• Technology and cost containment...
  
• An hour of USA patriotism prior to Indy 500 with fewest American starters ever...
  

What, exactly, have you chosen not to do, IRL management? The market is segmented, whether you want to believe it or not. Your firm owns the world's most famous oval, and it's located in the Midwestern United States.

What will it be, IRL management?