It is nice to know that good people can work hard, do things the right way, and achieve positive results. Such is the case at Sarah Fisher Racing, a fledgling IndyCar team that is poised to expand in 2010.
I encourage you to read the story in Curt Cavin's excellent Pit Pass in the Indianapolis Star.
Organic and Sustainable Growth
Fisher will increase her IndyCar participation to include nine races next season. Even better, Dollar General Stores, a holding of storied leveraged buyout firm Kohlberg Kravis Roberts, has signed on for another year of sponsorship. Somewhat surprisingly, Fisher, a USAC veteran and oval track specialist, told Cavin that her schedule will include a mix of ovals, road courses and street circuits.
Sarah Fisher Racing took delivery of a new Dallara last month, courtesy of associate sponsor Hartman Oil. That enabled her to sign former Indy Lights Champion Jay Howard to drive in four races in 2010. The Englishman will be sponsored by Tire Kingdom, a subsidiary of TBC Corporation.
Sarah Fisher works just as hard away from the track as she does when she is in the race car. She has established a following on Facebook and Twitter. She has built an impressive array of associate sponsors including Direct Supply, IUPUI, AAA Hoosier Motor Club, autotex PINK, and the aforementioned Hartman Oil.
Congratulations to Sarah Fisher, John O'Gara, Andy O'Gara and everyone at SFR. They are making significant inroads without the benefit of government subsidies and APEX Brasil. Instead, they merely serve customers.
Perhaps the IRL might learn something from them.
Roggespierre
