Baltimore was one hot and humid city today. Hopefully, somebody will pour water on the crazy notion that the consumers in the former home of the Colts are nuts for IndyCar Racing. Apparently, the "feasibility study" found that 150,000 would converge on Charm City if only IndyCar racing, mass market phenomenon that it is, would come to town.
This area has much in common with the rest of the country. It is therefore probable that Greater Baltimore does not care about the present IndyCar product. The best hope for this event is that the locals think Al Unser, Jr. will actually drive in it. Little Al is recognized here. Danica, thanks to a strong activation effort by AirTran - big at BWI airport - is also well known.
Two stars - one retired and the other just as likely to be racing over in Dover in NASCAR next season. All other drivers combined? They're nobody here.
Maybe they think they'll get an "international audience" from DC. Think again, sirs. We live among them. They do not give a damn. The Brazilians at the embassy and the consulate know less than Americans about the Brazilian IndyCar drivers. The emigres here are diplomats and intellectuals. Do you really think they talk about IndyCar racing at the World Bank?
Indy Racing League - you have no market position. You have no fans. You must choose a market segment, serve it and serve it well, and let the others go. Try to get everybody and get nobody. Do you really want to see that at the Indy 500? That's where we're heading!
This area has much in common with the rest of the country. It is therefore probable that Greater Baltimore does not care about the present IndyCar product. The best hope for this event is that the locals think Al Unser, Jr. will actually drive in it. Little Al is recognized here. Danica, thanks to a strong activation effort by AirTran - big at BWI airport - is also well known.
Two stars - one retired and the other just as likely to be racing over in Dover in NASCAR next season. All other drivers combined? They're nobody here.
Maybe they think they'll get an "international audience" from DC. Think again, sirs. We live among them. They do not give a damn. The Brazilians at the embassy and the consulate know less than Americans about the Brazilian IndyCar drivers. The emigres here are diplomats and intellectuals. Do you really think they talk about IndyCar racing at the World Bank?
Indy Racing League - you have no market position. You have no fans. You must choose a market segment, serve it and serve it well, and let the others go. Try to get everybody and get nobody. Do you really want to see that at the Indy 500? That's where we're heading!
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