Blaming Versus for IndyCar's failure to attract a television audience has become a sport unto itself this season. But, just as all other excuses fall flat, this, too, will soon land with a thud.
Versus announced today that it will begin airing special programs that feature the twelve drivers that are competing for NASCAR's (sans-culottes!) Cup. The shows will air Tuesday nights at 11:00, beginning September 22.
Does anyone doubt that Tony Stewart brushing his teeth will attract more viewers than the IndyCar exhibition at Motegi?
Versus seeks destination programming. It clearly believed that IndyCar racing was exactly that. It is equally clear that Versus was wrong. The rump is all that's left of the IndyCar consumer market, and it is a tiny rump indeed.
The IRL and its teams refuse to serve an audience. Their sense of entitlement led some to trash what had been a very enthusiastic television partner. Enter NASCAR's sizable foot in Versus' door and up the IRL's...
Once again, IndyCar gets its just deserts.
Well done!
Roggespierre
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