Congratulations to Mark Dill, a personal acquaintance who happens to be the new marketing guru at the Indianapolis Motor Speedway.
Mark has a track record of success.
Check out this video and you'll see why!
Great job, Mark!
Wednesday, May 26, 2010
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So what's the path for that video to reach new eyeballs?
ReplyDeleteAndy
Andrew: That is how you get butts on seat cushions. Nice Car and a great way to get people interested in both. If you get them going on the car then you get GM and others back in the game. It's better than free ballon night at the Sonic !!! Hope this guy has the moxy to make things happen!
ReplyDeleteThat's a promotion to incentivize existing fans to make an advance ticket purchase.
ReplyDeleteGM got the exposure for the Camaro by showcasing it to IndyCar fans...it's the official pace car. Although that doesn't mean as much as it used to, at least the attention of some outsiders could be expected.
So where's the gain? Next year's ticket sales will be based on this year's race, not on the odds of cashing in a $100 raffle ticket.
Andy
I suspect the potential gain is increased early renewal of tickets, a little buzz, and as a form of goodwill. I'd guess GM is essentially donating the car, so any cost is negligible. If you followed the path you would find a series of these Youtube videos featuring various drivers, not just Mari (Who is she?) Hulman George. So far the fewest views for any one of these videos is 126...not bad for a one day post.
ReplyDeleteI checked after first seeing the video. If someone was to go to Youtube, punch up "IndyCar", and find this promotion waiting...well, that's a good thing.
ReplyDeleteAndy
So if you're Izod, and you can't wait to spend $250K of your annual advertising budget, what do you do?
ReplyDeleteHow about a four page spread in Vanity Fair magazine. Circulation is about 1.2 million. Here are the other interesting demographic details:
TOTAL AUDIENCE: 6,890,000
Median HHI $74,765
Median Age 40.3
Male / Female Ratio: 23/77
Reader Per Copy 6.26
I thought the target demographic was 18-35 year old men. Kids, even. But this will be even better: a special grandstand section full of affluent, middle-aged women swooning over Ryan Hunter-Reay. Multiple cases of the vapors, for sure.
No wonder I don't give a drain pan about Mari Hullman's donuts or A Few Good Actors hanging out at the track. I'm out of touch.
Andy
No, your a racing fan not a media hype follower. Like you, I liked, worked, ate and slept Indy Cars. This advertising deal doesn't phase me one way or the other. But it may bring butts to seat cushions. I still am the worst offender of racing, don't give a rats butt about the drivers but do love the cars and the technology. If DP gets a boo boo, millions want to know. Me, I want to know who's ass is going in the seat and if they have got the rocks to drive it harder, deeper and flat out every lap. That to me is why I started done this road years ago. I can't see you any different Andrew!!
ReplyDeleteI wasn't impressed - I don't believe that she actually drove the car in the clip - let alone say the most famous words in racing....unfortunately the Hulman/George family is racing's biggest joke...after headlight decals, of course....
ReplyDelete