Back in mid-season, Paul Tracy told Robin Miller that GEICO was not hip to Versus.
Apparently, the truth is that GEICO is not hip to the IRL on Versus. When the cable carrier has programming that its exclusively U.S.-based audience wants to watch, then GEICO is very hip to Versus.
Case in point: Versus is televising The Big Game - Cal at Stanford - tonight. Promos throughout the first half have encouraged college football viewers to stick around for the GEICO Halftime Show.
Roggespierre
I dunno what the ratings were for The Big Game,and I'm willing to bet they were at least triple the best IRL on Versus could muster. Advertising to the ether is not worth anyone's money...unless you expect the Alpha Centaurians to be shopping for interstellar insurance soon.
ReplyDeleteRocketman53 said... "unless you expect the Alpha Centaurians to be shopping for interstellar insurance soon."
ReplyDeleteWouldn't they consider health care insurance first? One must pay for someone else when visiting another planet or country. Particularly in the good old USA!
They're already carrying their "solar system plan"! :' )
ReplyDeleteMaybe they will change their mind when Indy"car" changes to tri-cycles.
ReplyDeleteDonald & All,
ReplyDeleteI remain game with regard to seriously considering the 3-wheeled Indy car. However, I hesitate because I fear that The Salesman and The Mechanic, in deference to ancillary powers, will adopt the 3-wheeler as the latest IRL Silver Bullet.
A unique and interesting new car could be a good thing. But it will not work if it is not part of a comprehensive Marketing Strategy that includes U.S. drivers, expanded competition throughout the field, an efficient supply chain, etc.
The IRL is therefore likely to waste this opportunity. It thinks that it will attract young men and video gamers. That is not only a very small niche, but also a very competitive one. Marketers work tirelessly to attract that audience. Most fail. Why should we expect The Salesman and The Mechanic to succeed?
These guys are operating hopelessly over their heads.
The IRL had one manager who could expect to land a parallel job with another firm. Now, John Griffin has left.
Would any other firm make either Terry Angstadt or Brian Barnhart its CEO? The prospect is absurd. Angstadt should be Sales Director. Barnhart should be Chief Steward. They should both answer to legitimate business executives.
But that is not going to happen. And, so, we await the next Silver Bullet.
Let's hope that the 3-wheeler gets better results than Gene Simmons.
Best Regards,
Roggespierre