I present the following whopper of a quote from the Indianapolis Business Journal's Anthony Schoettle.
For many years, the series has operated under the false notion that the
teams are the most important component of the series. Don't get me
wrong. The teams are important, but they're not the singular element that
will make this series go.
Schoettle is correct, in my opinion. Teams supply a very important portion of the IndyCar product. They are not, however, the whole product. They aren't even close.
For example, no one in his or her right mind would claim that the Penske, Ganassi and Andretti teams are not far superior to those that participated full-time in the Indy Racing League prior to 2002.
Nevertheless, the facts indicate that interest in IndyCar racing has actually decreased since the Big 3 showed up. We know this because we have seen the crowds dwindle at multiple venues. We also have television ratings- the Indy 500, other network races, and cable events - that tell the same story.
Teams that show up with largely unknown financiers posing as drivers are not doing IndyCar any favors. Furthermore, the few IndyCar drivers who were actually hired by their teams aren't exactly easy for Randy Bernard & Company to sell.
The time has come to quit treating those teams with deference.
Roggespierre
Well....you know the answer RP, I know the answer, Andrew knows the answer and the rest of The Indy Idea knows the answer. But who on the brain trust that runs this turkey will admit that they are wrong and others are right?? If you can make that happen....you then begin to put Indy Car back together. Now, with that said....When does the healing begin??
ReplyDeleteIts the fans fault for not supporting non-American drivers. The fans are stupid for not going ape-shit over guys that barely speak English and are only here because they had nowhere else to go and they have mommy and daddy's checkbook to play with.
ReplyDeleteIts Indy Car's fault for not promoting themselves correctly. Its ABC's fault for not promoting "the stars" and being bad TV partners. Its NASCAR's fault, for being evil and being marketed to dumb people. Its the weather's fault, for either being too cold or too hot or too humid or too wet at all of these races. Its Robin Miller's fault, for being so negative and not cheering with his pom-pom's. Its Tony George's fault, because we need a scapegoat to blame and without "the split", Indy Car would probably be rivaling the NFL in America and NASCAR would be out of business. Its guys like Anthony Schoettle's fault, for continuing to print propaganda and opinions that aren't always supportive of Indy Car. Its Brian Barnhart's fault, for not having the "kick-ass" races we used to have in the hey-day of KART.
Its everybody else's fault. Why can't people just see that?
BTW, the local Indianapolis rating for the Watkins Glen 130 MPH procession, barely beat the final round of PGA Golf (with a bunch of nobody's on the leaderboard). Didn't even get a 3 rating locally in Indianapolis.
Ain't no way in hell WG gets a 1 rating nationally with those piss-poor local numbers. I am sure IZOD and the 4 or 5 sponsors left will be thrilled.
I think a focused and funded effort could sell Will Power. That's one of the reasons I hope he continues winning races and earns the championship.
ReplyDeleteSome subjective reasons: He doesn't come across like a candy-ass Izod boy. He comes across as hard working, sharp witted, and as one of the few drivers in this series with enough talent to let his driving show people where he stands.
The Verizon commercial he was part of is an entertaining bit, to the credit of the sponsor.
In interveiws he shows a spark of humor and always comes across as unpretentious. If Power has wasted any breath on complaining about other drivers, his car, or his crew, I'll apologize for missing it.
Racing in one of the best prepared cars in the series doesn't hurt, and watching him repeatedly outrun Castroneves with the same equipment is a genuine pleasure.
Most likely, few people know or care who Will Power is. That's not because he is from Australia, nor does that disqualify him from the chance to gain some recognition.
I think that speaks to the topic of RP's post, and it points out a list of attributes that none of the full time or part time American drivers can claim in their toolbox. Of course I wish one of them could fill the role, but that's not what we got to work with at present.
American audiences don't have a problem accepting an Englishman or Australian as a personality...so long as the individual has one. Chef Ramsey is on the tube right now, and I think his show is a summer replacement for the one that the Cowell guy appears on.
This season has revealed that there are enough collective resources to mount a proper promotional effort. The attempt to sell style over substance has repeated the failure that was evident after the identical approach last year.
Kissing ass with celebrities doesn't get it done. Kicking ass with an IndyCar is the name of the game. That's Will Power.
Andy
Yeah, Jim, that's about right.
ReplyDeleteOh well, thought it was worth a try.
ReplyDeleteMy fault.
Andy
Nathan's Famous July 4th Hot Dog Eating Contest was viewed in 847,000 U.S. households on ESPN. Coke Zero 400 at Daytona 2.2 million households on TNT.
ReplyDeleteYeah, the Nationwide race got a good bounce and so did the Cup race.
ReplyDeleteWe're probably looking in the same places for the Glen ratings. There was a rumor of 0.8, but I wouldn't run with that.
Andy
I love this...from Cavin's 7/8 Indy Star Q&A:
ReplyDeleteQ: You seriously didn't find anything wrong with ABC's Watkins Glen broadcast? ... Then there were the 1,001 time Marty referred to Rafa Matos as "Raffi".
A: Other than the start of the race moment, I didn't see anything blatant. I'm not saying I disagree with you; I just didn't see it. (By the way, I'm tired, too, of Matos getting his name butchered.)
Maybe Raphael Matos could Americanize his name to Ralph, or Mickey, or something. Globalism is a great thing.
I'd cheer for Ralph.
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Andy
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