That Dario Franchitti is an outstanding IndyCar driver is obvious. He is a two-time Indianapolis 500 winner and the defending series champion. His accomplishments speak for themselves.
Therefore, it would seem to follow that Franchitti should be a huge racing star in the United States. However, attendance and television ratings appear to indicate that he is not.
Like most IndyCar drivers, Franchitti is not from the United States. He must therefore work that much harder to establish himself as a competitive product in the U.S. motorsports marketplace.
In that regard, Franchitti has had a very good summer. He seems to have made appearances just about everywhere since May, when he won his second Indy 500.
Franchitti's latest promotional effort was Sunday at New Hampshire Motor Speedway, where he drove three laps in his Target Ganassi Indy car to promote the series' return to NHMS in 2011. Witnessing a fast race car on the New Hampshire oval no doubt shocked many of the NASCAR Cup partisans.
Personally, I look forward to seeing IndyCar's return to NHMS. I am rooting for Jerry Gappens and Randy Bernard to pull off a highly successful event.
They will need lots of help from IndyCar's "stars". Dario Franchitti appears to be working hard to become exactly that.
Kudos to you, Dario. Don't stop now. Come down here and mingle with the Citizens. Get to a county fair or two this summer. Try the pork tenderloin.
You've only just begun!
Roggespierre
I think he is a good asset for the Indy Car series. He is a scottish version of the "Rick Mears" type of driver and seems to really want to help develop Indy Car. Both he and his teammate Scott Dixon are marketable. The question is can they carry a series that really does need more than just American drivers? In this country, it seems not. Both are outstanding drivers but the seem to lack fan appeal. So what is going to change the mindset of the U.S.Fan?
ReplyDelete"The question is can they carry a series that really does need more than just American drivers?"
ReplyDeleteThere is no evidence of any such ability. It's not like he and Dixon showed up yesterday. The general public has been apathetic for years already. Now, strap Dario's obnoxious celebrity wife to the nose of the two-seater...
Dario is about done, so it really doesn't matter whether he puts forth the effort or fans actually give a damn about him (and not his hot wife). By the time he might become a big deal, he'll be retired.
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