Our final proposed Core Benefit to Customers is that of Community. In many ways, it is derived from the Core Benefits that have already been discussed: Aggrandizement, Intrigue, Thrill, and Affirmation.
There are many types of communities. They can be either formal or informal. All are based on something that is shared: location, socioeconomic status, occupation, security, faith, race, ethnicity, language, age. Often, sub-communities emerge from within larger communities.
For those who are interested, I will suggest reading the following staples of MBA level analysis of what academics have called "collective action" and "spontaneous sociability".
Mancur Olson: "The Logic of Collective Action"
Robert Putnam: "Bowling Alone: The Collapse and Revival of American Community"
IndyCar Community
It would seem that the IndyCar Community, writ large, should be a spontaneous and voluntary association that is based on the shared interests of those who choose to participate. There is no default membership requirement such as race, ethnicity, and socioeconomic status.
Therefore, people join the IndyCar Community for its own sake. This can be both good and bad for the marketers who make product development decisions.
That's us, by the way.
Roggespierre
There are many types of communities. They can be either formal or informal. All are based on something that is shared: location, socioeconomic status, occupation, security, faith, race, ethnicity, language, age. Often, sub-communities emerge from within larger communities.
For those who are interested, I will suggest reading the following staples of MBA level analysis of what academics have called "collective action" and "spontaneous sociability".
Mancur Olson: "The Logic of Collective Action"
Robert Putnam: "Bowling Alone: The Collapse and Revival of American Community"
IndyCar Community
It would seem that the IndyCar Community, writ large, should be a spontaneous and voluntary association that is based on the shared interests of those who choose to participate. There is no default membership requirement such as race, ethnicity, and socioeconomic status.
Therefore, people join the IndyCar Community for its own sake. This can be both good and bad for the marketers who make product development decisions.
That's us, by the way.
Roggespierre
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